Smart Packaging

The rapidly emerging market for smart packaging is focused on the introduction of intelligent and active features to packaging that can do more than simply contain, protect and inform consumers about the product.  NTERA's cost effective printed NanoChromics display technology will revolutionize security solutions (brand protection) and product marketing (consumer interaction) within the field of smart packaging.

Security Solutions

Solving the ongoing problems of anti-counterfeiting and brand protection is a major focus of the packaging industry, a global market with sales in excess of $100B annually.  Printed security features (such as microtext, hidden images and holograms) play a key role in these efforts. Combining the existing capabilities of printed security features with NanoChromics display technology will take anti-counterfeiting solutions to the next level.

Product Marketing

Product packaging is also an essential medium for marketing - providing a platform for brand promotion, improving shelf appeal, and increasing ongoing consumer engagement.  The introduction of NTERA's cost effective printed NanoChromics display technology will enable a number of smart packaging innovations that will create a new set of solutions:

• Enhanced Shelf Appeal (interactive, color changing effects on packaging and Point of Purchase Displays)
• Improved Product Promotions (interaction with RFID and NFC-enabled devices)
• Ongoing Consumer Interaction (on-package interactive content that will increase the amount of time a product stays in front of the consumer)

Color changing NanoChromics display technology is an attractive, cost effective solution to the emerging needs of the smart packaging market.